Cloudmark announces the launch of the Cloudmark Mobile Messaging Security Solution, a fully comprehensive security offering which encompasses a global reporting and analysis component, as well as an automated, active messaging filtering solution.
In conjunction with the launch of the new solution, the company has also launched its 2011 Mobile Spam Guide, a definitive toolkit designed to help the wider ecosystem address the growing problem of mobile spam. The Cloudmark Mobile Messaging Security Solution is a high-performance, carrier-grade messaging security solution that will enable operators to combat ever-evolving messaging threats with advanced mobile anti-virus, subscriber behaviour analysis and subscriber preference capabilities. The new solution allows mobile operators to rapidly create customized scenarios which best suit the needs of their individual network and subscriber base, while also protecting against annoying and malicious spam activity, in the following ways:
* Mobile Malware/ Virus – Prevents viruses, malware and malicious code from reaching handsets, identifying infected handsets and helping operators to remediate
* Fraud – Protects subscribers from financial fraud with real-time intelligence on ‘bad’ senders and links
* Content Control – Prevents spam and other unwanted/abusive content from reaching subscribers and engaging them with a spam reporting channel
* Anti-Bullying – Enforces per-subscriber blacklists and whitelistsMessaging security threats are an increasing problem for both European mobile operators and subscribers.
Recent research conducted by Cloudmark indicated that 73% of mobile spam was premium rate fraud. Additionally mobile spam has already had significant impact on operators financially—not just in terms of customer churn costs but also due to the impact that high volumes of spam traffic can have on an already over burdened network.
Alan Ranger, Vice President of Mobile Marketing at Cloudmark, explains: “Mobile spam, fraud and malware have become a real problem for operators and subscribers alike over the last twelve months. The high returns available in the mobile channel have attracted attacks from traditional email spammers, who bring with them 10 years’ experience in avoiding detection in the fixed-line world. The Cloudmark Mobile Messaging Security Solution provides operators with the requisite tools to effectively address this problem now and help to prevent mobile messaging attacks from becoming as prominent as email attacks.”
The latest release of the Cloudmark Mobile Platform not only allows operators to protect against rapidly mutating attacks but also provides them visibility into, and control over, their networks. Building on over ten years’ experience protecting 1.6 billion subscribers globally, the Cloudmark Mobile Platform is the only solution with the ability to report and flag anomalies on the network in real-time, as well as proactively protect mobile operators and their subscribers from new and emerging threats.The GSMA and Cloudmark have also collaborated to create the GSMA Spam Reporting Service (SRS), a global initiative designed to allow subscribers to report instances of SMS spam to their network.
Participating mobile operators automatically forward the reported message to the GSMA service, where it is analysed using Cloudmark’s advanced message fingerprinting technology. The data is then corroborated and an analysis of attacks within the reporting mobile operator’s network is produced.