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Brandjacking is a term used to describe the unethical on-line use of brand names for profit. The practice is usually associated with other types of internet fraud such as cyber-squatting. Brandjackers exploit popular brands to drive traffic to their sites without the brand owners permission to do so. The brand hijacking is done in such a way as to make best use of search engine optimisation techniques to give wide visibility of the hijacked brands within the search engine rankings.
Competitive Brandjacking Leads To High Losses In Hotel Industry
The Brandjacking index from MarkMonitor reveals the levels of losses to the hotel industry worldwide from inflated or unnecessary payments of commissions as well as online traffic which is lost to competitors
Counterfeit Apparel Attracts Large Numbers Of Visitors To Websites
MarkMonitor reports on brandjacking as applied to online sales of sports apparel with at least 56 million visits annually
Brandjacking Report From MarkMonitor Focuses On Luxury Brands
Brand protection company MarkMonitor has produced a report showing the online fraud levels targeting luxury brands using non-legitimate web sites
Brand abuse continues to increase.
MarkMonitor Brandjacking Index report reveals increase in cybersquatting with reductions witnessed in pay per click fraud.
MarkMonitor warns of holiday season brand abuse.
Brandjacking Index report available from MarkMonitor detailing the risks associated with on-line shopping in the holiday season.
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